History of ARS庐 and Rescue Rooter庐

Rescue Rooter庐 began in 1975 as a family-owned business in California, incorporating the Dandy and Pronto characters into their culture. The characters were created to visually translate the name and brand of Rescue Rooter to the public. The word 鈥淩escue鈥 means 鈥渢o save or be saved from distress鈥 and 鈥淩ooter鈥 is a term commonly associated with plumbing; therefore, these two heroic plumbing characters became strong visual cues. Dandy represented the plumbers of Rescue Rooter, while his trusted sidekick, Pronto, represented a drain snake.
Over time, these visual icons proved to be memorable, recognizable, and easily associated with Rescue Rooter. Dandy & Pronto also instilled a sense of pride in Rescue Rooter employees. They saw the character as a personal reflection of their speed, enthusiasm, and good nature while on the job. Dandy and Pronto are energetic, friendly, easy-going, clever, and heroic.
Nobody handles your plumbing disaster faster!庐 was the tag line used in Rescue Rooter庐 advertising from the early days of the brand.
A group of business men formed ARS, and by 1980, ARS had locations operating in several states before unifing them under the name American Residential Services Inc. in 1995.
ServiceMaster acquired Rescue Rooter in 1998 and ARS in 1999. These acquisitions added heating, cooling, and plumbing to their family of services, unified under the name of American Residential Services in 2000. ServiceMaster quickly began acquiring other HVAC and plumbing companies, merging them into their primary brands of ARS and Rescue Rooter. Anderson Heating and Cooling鈩, E-Z Rooter & Plumbing, Crown Services鈩, Axon庐, Allied Plumbing Heating & Cooling鈩, and Plug-Busters鈩 are just a few.
In 2006, American Residential Services separated from Service Master forming a standalone entity under the leadership of Don Karnes - CEO and Dave Slott - President and COO. These visionairies launched the ARS / Rescue Rooter Network, unifying the locations with a common goal - United By Exceptional Service庐. Additional acquisitions followed including brands such as Florida Home Air Conditioning鈩, Blue Dot Services of Maryland鈩, Will Fix It鈩, and RighTime庐 Home Services expanding the national footprint of the network.
In 2008 the brand, along with its characters, underwent a design refresh to improve their visual appeal and expand their versatility for the family of brands they now represented in association with the ARS庐/Rescue Rooter庐 Network. The ARS and Rescue Rooter 鈥渂adge鈥 design used elements of their prior 鈥渟peed lines鈥 logos in the new, more prominent look. When representing the Rescue Rooter brand or shown with Pronto, Dandy appeared in a red uniform.
The acquisition of Efficient Attic Services鈩 in 2010 introduced insulation, radiant barrier, and ventilation services into the network in several locations across the nation. The Energy Efficient Attic庐 program combines all of these pieces together to improve energy efficiency in the home.
In 2014 Charlesbank Capital Partners acquired 国产网曝门 headquartered in Memphis, Tennessee from CI Capital Partners and its co-investor, Royal Palm Capital Partners. The new venture would allow the ARS team to accelerate the growth of the business while investing in their branches to provide outstanding customer service.
2017 brought another refresh to the company image by including the primary brands of ARS and Rescue Rooter, the network, and Dandy. The Rescue Rooter and ARS names now carry a roof line to anchor them together. This 鈥渞ibbon鈥 look linked the original stand alone branding, integrating it into a nationally unified name, ARS / Rescue Rooter and 鈥渁ll under one roof鈥 position.
Dandy received a make over as well, giving him a more recognizable hero appearance, along with updating his hat to more closely align to that of our service heroes.
In 2020, GI Partners made a majority investment in the company bringing operational and technological expertise to provide substantial opportunities for ARS鈥檚 employees and enhancement of ARS鈥檚 customer experience.
We hope you enjoy these images of our brands and characters through the years. No matter what our branding may look like or how it may change in the future, ARS/Rescue Rooter remains as committed as ever to providing Exceptional Service when it comes to your heating, cooling, drain cleaning, sewer, plumbing, electrical, indoor air quality, radiant barrier, insulation, or ventilation needs.